Binh Minh Herbst

XR/AI-Creation Lead & Art Director | TELEKOM MMS

Minh is XR/AI Creation Lead at Telekom MMS and Creative Director & founder of A.MUSE – Interactive Design Studio. She worked in Silicon Valley and taught Immersive Media as a professor at HBK Essen. With expertise in XR, AI, edutainment and gamification, she creates impactful experiences that connect technology, creativity, and human needs. Her work received international awards, including the Unity for Humanity Award, ADC Award, Games for Change, and Kultur- & Kreativpilot Deutschland.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

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Masterclasses AI

KI braucht Führung – AI Enablement für Führungskräfte und ganze Teams in integrativen AI Hackathon Formaten mit lovable, n8n und GPT

16:00-16:45

Detecon Gebäude – Raum Danzig | Etage 0

German

Basic

AI delivers business value only when leaders actively champion AI adoption and foster an AI culture. This masterclass demonstrates how Generative and Agentic AI increase productivity, accelerate innovation, and establish lasting organizational change. Through hands-on AI hackathon examples using Lovable, n8n, and OpenAI, you'll discover how non-technical teams can rapidly build AI applications for everyday business processes—and learn how to overcome the key challenges of successful AI adoption.