Heringer

Mareike Funken

Lead BI & Analytics | Heringer

As Lead BI & Analytics, Mareike drives the successful development of Business Intelligence at HÄVG. She leads a team of around ten people across the entire BI value chain and, as Product Owner, holds responsibility for the Data Warehouse. She combines deep BI expertise with confident stakeholder communication at all levels of the organization. Her high standards for quality, accuracy, and reliability ensure that BI content provides a solid foundation for well-informed, data-driven decisions.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Cloud AI

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Masterclasses Cloud

Von BI zu AI: Koexistenz oder Paradigmenwechsel?

13:00-13:45
art'otel – Raum Antwerpen | Etage 0
German
Basic

AI generates answers in seconds. BI delivers reliable decisions. But how do these two worlds fit together? This masterclass shows why traditional approaches haven’t had their day yet, but why new tools are more than just a passing trend. The result isn’t a debate about tools, but rather an assessment of where AI delivers real value today, where BI remains indispensable—and why companies need to rethink both.