Markus Brandl

Head of Digital Channels | Bayer AG

Since January 2013, he has been responsible for social media activities within Bayer’s corporate communications department and has actively shaped its evolution—from building reach to content factories to community management. AI has been part of his responsibilities from the very beginning and is now fundamentally transforming strategy, content, processes, and collaboration. Since 2015, he has been teaching online communication at the Cologne University of Applied Sciences. Prior to that, he worked as a graphic designer, project manager, and strategy consultant.

Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

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Masterclasses AI

Von Datensilos zu AI Agents: Der Weg zu erfolgreicher Unternehmens-KI

11:30-12:15

Detecon Gebäude – Raum Dubai | Etage 5

German

Basic

AI success starts with the right data. Data silos, poor data quality, and a lack of governance hinder the adoption of AI. Learn how a unified, sovereign data foundation enables the secure and scalable deployment of AI agents. This session provides practical insights into how companies can make their data AI-ready, successfully scale pilot projects, and create sustainable value through transparency, governance, and open architectures.