Michael Schaefermeyer

Head of Digital Transformation bei der Westfalen AG & Co. | Salesforce

Michael Schaefermeyer serves as Head of Digital Transformation at Westfalen AG & Co. KG, where he has been responsible for digital customer touchpoints, platforms, and the online shop since 2022. In this role, he relies extensively on the Salesforce ecosystem. Previously, he worked on the service-provider side shaping digital offerings, and gained start-up experience as a developer and co-founder in San Francisco. His focus is on user-centered design of digital solutions.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

Cloud AI

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Masterclasses Cloud

Wer kauft morgen ein - Menschen oder KI? Die Zukunft des B2B-Commerce

13:30-14:15

Detecon Gebäude – Raum Doha | Etage 5

German

Basic

The next evolutionary stage of digital sales begins where traditional online shops end. Westfalen AG & Co. KG is pursuing a clear vision: an intelligent platform that connects data, automates processes, and paves the way for autonomous business operations. Discover how the company is shaping this transformation with Salesforce & Telekom — from the first productive AI applications to the next generation of B2B commerce.