Marcel Besinger

Principal Sales Manager | Deutsche Telekom MMS GmbH

I am a Principal Sales Manager with a focus on digital transformation and a real passion for innovation. I show how ideas can be turned into measurable results and how companies can make targeted use of digital potential. At the interface of business and technology, I open up new perspectives and provide impulses that work - practical, strategic and with a clear view of what really drives companies forward.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

AI Digital Workplace

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Masterclass AI

KI-Strategie 2026: Realität, Reifegrad und Roadmap

15:00-15:30

Raum H

German

Basic

Where do companies really stand in implementing their AI strategies? A look at real-world practice shows that there are clear patterns and decisive levers for the next step in development between pilot projects and productive use. In this master class, we provide real insights from our consulting projects and show where companies actually stand today in terms of AI integration. We analyze recurring areas of action and success factors: What does a viable AI operating model look like? How can AI solutions be meaningfully integrated into end-to-end processes and realize real added value? What role do governance, digital sovereignty, and the EU legal framework play in sustainable AI strategies? And why do organization, culture, and competence building so often determine success or stagnation? Participants will gain a realistic picture of the situation, concrete practical insights, and clear impulses for action to strategically anchor AI, effectively transform processes, and use AI in a targeted manner as a value driver.