Bezahlen, akzeptieren, Checkout - Wie Payment den Geschäftserfolg von Unternehmen prägt

Clicking “Pay” is often the most critical moment in the customer journey: this is where interest is converted into revenue. In this masterclass, Frank Büttner explains why modern payment is much more than just technology and why acceptance, checkout, and customer experience can become real competitive advantages for businesses. Practical, easy to understand, and with an eye toward the payment landscape of tomorrow.

1. Key Takeaway: Payment is a key revenue driver for business success.
2. Key Takeaway: A good customer journey and an excellent checkout process using proven payment solutions are crucial for acceptance and relevance in the market.
3. Key Takeaway: How can we contribute to the path toward greater European sovereignty in payments?