Oliver Hainke

Vice President IT Infrastructure | Deichmann

Oliver Hainke is Vice President of IT Infrastructure at Deichmann SE. He is responsible for the group's IT infrastructure and brings more than 15 years of experience in IT leadership roles at Tom Tailor, Tchibo, and DHL Supply Chain.

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Focus Topics

The Focus Topics form the thematic core of the DIGITAL X– with a clear view of the opportunities and relevant challenges for companies. The speaker's focus is:

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Masterclasses AI

Von einem Projekt zum Portfolio: Wie KI bei Deichmann Fahrt aufnahm

12:00-12:45

Bel Etage im Schokoladenmuseum – Raum Barcelona | Etage 2

German

Basic

Launching an AI pilot project isn’t the problem. The challenge comes afterward: how do you turn it into a sustainable portfolio? Sushel Bijganath identifies the patterns that recur across customer projects. In the spotlight: Oliver Hainke reports from the user’s perspective on how Deichmann achieved this in less than a year—which organizational strategies were successful and which were not: clear responsibilities, a genuine mandate, and internal visibility. Finally: applying these insights to your own rollout.