Frédéric Straß

Frédéric Straß is CEO of ALUCA GmbH and has been driving the transformation into a European provider of sustainable in-vehicle equipment, fleet management solutions and AI-supported processes since 2020. He combines strategy, innovation and operations expertise with a clear focus on measurable business value in medium-sized structures. His work focuses on international expansion with fleet operators and leasing companies, building scalable partnerships, lean enterprise and digital innovation along the value chain. Previously, he was responsible for international growth, turnarounds and digital transformation in consulting and industry, including P&L responsibility, setting up national subsidiaries, direct sales and global key account programs. With an MBA in Innovation and Business Creation from TUM (in cooperation with UC Berkeley), Frédéric Straß brings a sound business and entrepreneurial perspective to data- and AI-driven business models. He is passionate about how AI scales productively in medium-sized organizations and creates sustainable competitive advantages.